Myintegra are a NDIS management company that help people with disability and their families navigate a notoriously confusing benefit system. They assist in managing funds and co-ordinating payment to specialist care providers.

Myintegra approached me to create a campaign that emphasised their guidance role. My idea was to develop a ‘guiding light’ character (based loosely on a lightbulb) to embody the company’s ethos. I hired an AD and collaborated with a well known 3D illustrator to bring it to life.