Creative Director / Talent Leader
Brand /Creative / Copy
Bob Fitzgerald is a Creative Director and Copywriter who, for the more than twenty years, has been creating effective and award winning advertising.
After a few years of doing his own thing, working directly for clients, he returned to Boathouse to help launch Beth Israel Lahey Health and work on Bose, Chobani, Steward Health Care and Eversource.
When on his own, he created and managed a multidiscipline team of creatives to rebrand Celebrity Cruises. He also produced work for UBS, Perk Street Financial, PTC Software, Currensee and Conservation International. He freelanced at some of the leading agencies in America including Publicis NY, Mullen, MMB and Arnold.
Previously he was VP Creative Director at Arnold Worldwide, managing two large, multi channel accounts - Fidelity and Royal Caribbean. In his earlier stint at Boathouse, he helped launch the TomTom brand in America and managed the creative for Merrill Lynch.
He lives with his wife, four sons and big dog in Marblehead MA. And occasionally catches large fish with flies.