Bob Fitzgerald

Creative Director / Talent Leader

Brand /Creative / Copy

Bob Fitzgerald is a Creative Director, Copywriter, Brand Strategist, Talent Nurturer and Inspirational Leader who has created effective and award winning advertising, built strong, successful brands and led talented teams. 

After a few years of doing his own thing, working directly for clients, he returned to Boathouse to help launch Beth Israel Lahey Health and work on Bose, Chobani, Steward Health Care and Eversource. 

When on his own, he created and managed a multidiscipline team of creatives to rebrand Celebrity Cruises. He also produced work for UBS, Perk Street Financial, PTC Software, Currensee and Conservation International. He freelanced at some of the leading agencies in America including Publicis NY, Mullen, MMB and Arnold.

Previously he was VP Creative Director at Arnold Worldwide, managing two large, multi channel accounts - Fidelity and Royal Caribbean. In his earlier stint at Boathouse, he helped launch the TomTom brand in America and managed the creative for Merrill Lynch.

He lives with his wife, four sons and big dog in Marblehead MA. And occasionally catches large fish with flies.