Gareth Fitzpatrick

Beak & Sons Sausages

Pitch Win for Beak & Sons sausages

Beak & Sons approached us to create an advertising campaign for their range of premium sausages, made from 97% prime quality beef in the Hunter valley.


We thought, who better to sell their sausages than a sausage itself? Only ours will be in denial that he’s a sausage at all because he’s made of prime beef and not what you imagine sausages to be made from (let’s not go there). Needless to say our indignant sausage gentlemen helped us to win the pitch and through press & radio, give the brand some well needed attention.

Mr Beak radio

To emphasise his 97% prime beef content, our hero conveys his pain at being referred to as a lowly sausage