Gareth Fitzpatrick

Cashrewards Retail Campaigns

BOOKING & CONTACT

Our aim with Cashrewards' retail campaigns was to have fun, always do the unexpected, grab members' attention, build anticipation and encourage spend. We utilised animation to bring each concept to life. By making our comms playful we positively ramped up the click throughs.

BOOKING & CONTACT

For our Chrissy campaign we wanted to stand out and avoid all the usual seasonal cliches, so we created two sock puppet characters ‘Gift horse & Elf’, a double act who could deliver all of our festive messaging across digital channels & social media.

Wrapping up Chrissy with a mic drop

Christmas Social

One of a few social vids we scripted and shot with our sock puppet characters

Quickly put together but got heaps of views!

Expedia banners

The brief was to promote city breaks. I wanted to go a bit deeper and tease the sights, flavours and activities each location promised – image and copy working together.

Valentines Day social

Our Valentines Day campaign riffed on the James Bond intro sequence, replacing the gun chamber aperture with a love heart and the gun with flowers. We shot it ourselves and created this video to work across social channels