We all know cherries are totally delicious but unfortunately, due to their crazy price point, Australians usually only think of them as a one off Chrissy treat. 

Our brief from Hort Innovation was to make cherries a front of mind treat for the whole season, from October to February.

In Australia, we like to say ‘Sweet As’ when anything meets with our approval, so this campaign hinges on that line and ties it to Summer events where we might feel like dipping into a big ol' bowl of cherries.