— PROJECT NAME
Name
— ROLE
Role
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Date
Two pharmaceutical clients, GSK and Pfizer had teamed up to create ViiV, a brand that had pooled their individual talents in order to create a revolutionary drug for HIV patients. For the first time, it would enable them to take just one pill per day rather than a combination of medicines, leading to fewer side effects.
Our task was to create a brand/online platform for the HIV community, offering help, support and guidance for newly diagnosed people so they could share stories and offer support to others in the same position.