LG called it a ‘revolution in audio’. The Freestyler boasts 600 watts of musical power and can light up any room like a funky 80s disco.

Our task was to create a campaign for the Freestyler aimed at young men aged 15-25. We had to convince them that this was a fun music machine designed for ravers everywhere.

We created a character called B.Wylder who became the embodiment of the Freestyler, a machine that was made for good times. In the first two weeks the campaign received 300,000 YouTube views, a million views on Facebook and 250,000 likes.