Winner: AME Award in New York

LG’s 2017 range of OLED and SUPER UHD TVs offered viewers deep immersive experiences with their superior imaging and sound quality.

The goal was to have people align OLED TVs with a true cinematic experience; to embed the idea that thanks to the latest LG technology there be virtually zero difference. Once I’d written the line ‘Bring Cinema Home’ I knew we had potential to flesh this out into a fully holistic campaign incorporating experiential, content, OOH, digital & social media components. 

We launched with a live build of a mini cinema in Sydney’s world square where attendees could walk the red carpet, enjoy some popcorn and experience the very latest in screen technology. The creative team developed an IG based ‘Dress as a Hollywood Star’ competition pre-launch and we also filmed the event for content.