For Australian wheat farmers ryegrass is a massive menace. Each year newer, more resistant strains evolve making it harder than ever to beat.

Fortunately, there’s a tough new herbicide about to hit the market. Its unique formula (mode of action) is super effective in gaining control of this pernicious pest.

To dramatise Luxipro’s uncompromising power to control ryegrass, we reimagined farmers as ruthless strongmen who will stop at nothing to kill the weeds.