Pitch Win

The NRL needed an electrifying campaign for the 2015 finals, they wanted to build momentum over the 6 weeks leading up to them. This was the first time the business had been pitched in 15 years so the stakes were high.

We needed a big theme that would be flexible in terms of images and language. ‘Fire’ seemed to perfectly match the spirit of the game – from the first round’s initial spark to the explosive finale.